"Rise to the challenge and exceed expectations..." - Albert Reed, CEO & Founder
ARAA is a dynamic criminal justice transformation communications consulting firm. It is an invitation to partner with organizations, visionaries, influencers, advocates, and activists looking to reimagine and reshape political and social realities. It is a call to transform the way we live and work together. It is also intended as a guide, a new way for all of us to communicate our core values and speak truth to power in the spirit of collective collaboration.
We think that everyone has the capacity to positively impact the world. This means that everyone inherently comes with an amount of political and social capital that must be administered wisely and strategically exercised. Utilizing political capital can sometimes negatively impact a career, movement, or image. Utilized strategically this capital can yield powerful results. The aim of ARAA is to equip our clients to use their voice in strategic ways to positively impact and transform the world. As a firm with experience in both public policy development and activism, we are uniquely qualified to uplift those the criminal justice system has oppressed and effectively consult in the criminal justice and public policy space.
ARAA helps organizations, visionaries, influencers, advocates, and activists hone the vision of your movement and effectively communicate the message, in order to better reach the target market. In strategic communication our primary concern is message development or the process of creating key points or ideas which requires high levels of planning and research. These messages are targeted or created with a specific audience in mind and helps to position a client's communication goals with its structural goals. ARAA assists our clients in all forms of messaging and public engagements, consulting on marketing strategies, communications protocols, and other aspects of a client's public imaging, specializing in capacity building and social justice partnerships. Is your organization rolling out a new campaign to benefit the public? Are you preparing for upcoming public appearances? From a branding consultation to crisis management, ARAA provides an array of services to help you communicate your vision to the world! Below is a list of services we provide.
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